RUNNIN by JANANI Lyric Video

I animated a motion graphic lyric video for the song RUNNIN by JANANI.

Using the concept of tic tac toes and circles to depict a narrative, the video utilizes kinetic type and shapes immerse the audience in the rhythym of the song. The circular and cross patterns were also chosen to be reminiscent of Indian rangoli patterns, bindis and tattoos.

As the song is also heavily inspired by traditional dance music, the flashing color changes mimic the footwork by dancers that adds to the syncopated beat of the song.

Directed and animated by: Aabha Sewak